We were contacted by someone relatively close to us (ie. the owner’s wife) to develop and market a website for her mortgage company. There was no real guidance, no design ideas, no content provided, no logo – nothing. And that’s OK! Being what it was, this project self-admittedly was put on the back burner to make sure that our not-related-to-the-owner clients were taken care of first and foremost. A domain name was eventually chosen, and site development began. With any project, the development started with brief conversations, sketches, & examples of websites that she liked. After a color scheme was picked, we began working on “the brand”. You can’t build a site without knowing what the brand is that you’re building it for. In this case, we were working with a blue palette and decided to work around the house/home theme rather than the “money” theme that many mortgage companies tend to use online. Her niche was going to be working directly with real estate agents, rather than going direct-to-consumer.
After a few weeks, a site was born! The main goal here is to have a platform to be able to publish good content out to both agents and the customers who the agents are sending to teach them the in’s and out’s of mortgages. The basics – what the programs are, how to apply, what to expect, turnaround times, documents required, etc. We quickly got a site set up that accomplishes all of this and is easy for her to use to update content. It also has a secure submission area so clients can be sure their information is submitted with encryption. You can never be too safe these days!
Now that the site has been live for a few weeks, she’s beginning to see traffic rolling in from search engines and from social media channels. Traffic is good, and is generating phone calls – which is the ultimate goal of this site. All of this in just a few short weeks!